Part of effectively using social media marketing these days means we need to have an understanding of the terminology. Facebook, Instagram, Pinterest, LinkedIn, and other social platforms use algorithms. So do search engines like Google and Bing. But also other sites like video services such as Netflix, dating sites, online shopping sites like Amazon, and… Read More
Should I Post to My Personal Facebook Account or My Business Page?
There are lots of opinions on how to use business and personal accounts for posting about your business. Here’s a list of the pros and cons so you can decide what balance feels right for you. I’ll also give my personal preference below the pros and cons, though the quick take is that I suggest… Read More
Stories and Pages: Social Media Terminology
Here’s a quick reference guide to a couple common social media words that you might not have heard before. We’ll start with Facebook and Instagram as they are the most popular and the ones that overall tend to be a good fit for reflexology clients (if your audience skews younger, male, or towards business professionals,… Read More