Get the inside scoop on what works for Karen Ball to attract new reflexology clients! She offers a lot of wisdom and a great perspective on growing your reflexology business. Interview topics include: Picking a target audience / specialty “If you build it, they will come” mentality of promoting reflexology Flexibility in marketing as things… Read More
Reflexology Marketing Blog
Reflexology Clients Expect Up-To-Date Info on Google My Business
When was the last time you reviewed your Google My Business information? Did you know they have added many new attributes related to COVID-19? What do you do when you see emails like this? Do you assume your regulars know when you’re open and not worry about it? The Client’s Perspective I need to pick… Read More
World Reflexology Week Marketing Challenge
How many people in your town know what reflexology is? Of those who know what it is, or at least think they do, how many have tried it? Yeah. And how many of those people who’ve never heard of it or never tried it, might love it once they experience reflexology? Exactly. So that’s why… Read More
Wearable Reflexology Marketing Choices
While I started the wearable reflexology marketing shop with TeePublic I’ve had a few requests that have led me to check out other options for more diversity in the product offerings as well as what’s best for reflexologists in different countries. So far I’ve settled on using 3 platforms, though I’m open to requests if… Read More
Take a Yoga Approach to Marketing Your Reflexology Practice
If you are familiar with yoga, there are several things you’ve probably learned from that practice that can help you approach getting more reflexology clients when focusing on your marketing efforts. Starting with the Beginner’s Mind (even when you’re far from being a beginner) I really connected with this concept the first time I heard… Read More
World Reflexology Week Marketing Resource Guide
World Reflexology is a great reason and motivator for you to spend the week helping new people learn about the amazing benefits of reflexology. While typically a lot of reflexologists host special taster events where people can get a free or low cost mini session to see what it’s all about things might be looking… Read More
Publicity Terminology
Getting some publicity in the media is one of the best ways to reach a large audience for free to let them know how reflexology can help them. Granted these days the reach tends to skew older, so the effectiveness will depend on who you are trying to reach and what media picks up your… Read More
Re-Opening Marketing Tips for your Reflexology Practice
As restrictions are being lifted and reflexologists are starting to re-open, it’s time to talk about how to market yourself and get clients booking again. Unfortunately, it’s probably going to look a little different for a while. Some clients are probably eager to get back on your reflexology table (or in your chair) while others… Read More
Do Social Media Algorithms Help or Hurt My Reflexology Business?
Part of effectively using social media marketing these days means we need to have an understanding of the terminology. Facebook, Instagram, Pinterest, LinkedIn, and other social platforms use algorithms. So do search engines like Google and Bing. But also other sites like video services such as Netflix, dating sites, online shopping sites like Amazon, and… Read More
How to Sell an eBook for Extra Income as a Reflexologist
Building off the Collaborative eBook Project we facilitated, here is advice on how to market and sell your ebook. While written with our collaborative authors in mind, these tips will help all of you embarking on new revenue streams by writing an ebook. Other tools for selling digital services are covered briefly in our comprehensive… Read More
CLOSED (Opportunity: a Reflexologist Written Collective eBook)
UPDATE: This project has already been completed. Writing an ebook can seem daunting and take weeks or months to create. Collaborating on the other hand offers reflexologists in the OnPoint Holistic Marketing community an easier and faster way to generate some extra income by selling an ebook. Basically the idea is that everyone who contributes… Read More
Make Your Reflexology Practice Go Digital (During the Quarantine)
Virtual Business Tools – Thankfully there are a number of tools, resources, and software out there to help you adapt your reflexology practice to work virtually with video consultations, trainings, and digital products you can sell to keep bringing in income during the COVID-19 social distancing quarantine. And many offer free or low-cost options. I… Read More