Dear reflexologists, I have a very bittersweet announcement for you. While I was not looking to find a full-time job, a great opportunity presented itself and I decided to explore it. This has led to me accepting a full-time job starting on November 15. I’ve really loved working with all of you since I launched… Read More
Reflexology Marketing Blog
Are you using other people’s audiences to get new reflexology clients?
Using other people’s audiences. If you’re not familiar with this concept or phrase it can sound… like maybe it’s not kind or it might feel like you’re doing something sneaky, but I assure you it’s completely ethical (the way I suggest anyway) and often is a win-win marketing technique that can help you help more… Read More
Get More Clients Using Social Proof
Social what?!? What is social proof? Social proof I think is explained nicely by Robert Cialdini, in his book, Influence: The Psychology of Persuasion where he writes, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. Social proof, also known as social influence, is… Read More
#FacebookDown Takeaways for Your Marketing
Today Facebook was down. Instagram was down. And What’s App too. I of course immediately tried Twitter when I couldn’t access Facebook to see if it was an issue just on my end or not. And they didn’t let me down by not only confirming it wasn’t just me but also many of the #Facebookdown… Read More
Marketing Tips to Pumpkin Spice Up Your Reflexology Promotions
It’s officially Fall and on our recent Target run my 11-year-old and I succumbed to the marketing ploy of seasonal scarcity and bought not one, but THREE special “pumpkin spice” treats for the kid. This splurge is the perfect tie-in to the marketing tip I was already planning on using the seasonal Fall changes to… Read More
World Reflexology Week Marketing Resource Guide
World Reflexology Week (September 20 to 26, 2021) is a great reason and motivator for you to spend the week helping new people learn about the amazing benefits of reflexology. While typically a lot of reflexologists host special taster events where people can get a free or low cost mini session to see what it’s… Read More
What’s the most important part of your Reflexology Business’ Website?
I could argue a lot of things are important. But the one thing that stands out among the rest? The content. There’s a trend these days to have minimalist websites with very little content and I think that’s the wrong way to go. It doesn’t provide potential clients with enough information to feel comfortable making… Read More
Mother’s Day Promotions for Reflexologists
Planning a Mother’s Day promotion for your reflexology business and not sure what message to use or how to market it? There are 2 ways to approach Mother’s Day from a sales perspective. Get adult kids and partners to book a session or buy a gift certificate for the mom’s in their life. Get moms… Read More
Kathy Duvall Talks Reflexology Marketing: Soul to Sole Interview
Starting from scratch is the hardest part of the client-finding process, and Kathy is getting ready to start again for the 4th time in her 4th location (moved due to her husband’s job each time) so she brings a wealth of experience in getting past that hurdle and growing her business. Kathy also brings a… Read More
Sheila Hall Talks Reflexology Marketing: Soul to Sole Interview
During the interview Sheila shares her journey where she started out by doing mostly events and working corporate gigs, to buying a tent and working out of the park, to manifesting her spa about a year and a half ago and weathering COVID-19’s impact on her business. A few of the areas we cover include:… Read More
How to Take Photos of Your Business (Without Breaking the Bank)
When stock photos won’t cut it and hiring a professional photographer isn’t in the cards you can promote your reflexology practice by taking the photos yourself! This is a guest post by photography coach Jennifer Daniele of Everyday Snapshots. Getting pictures of you and your business takes some planning and a little bit of time…. Read More
Karen Ball Talks Reflexology Marketing: Soul to Sole Interview
Get the inside scoop on what works for Karen Ball to attract new reflexology clients! She offers a lot of wisdom and a great perspective on growing your reflexology business. Interview topics include: Picking a target audience / specialty “If you build it, they will come” mentality of promoting reflexology Flexibility in marketing as things… Read More