Email marketing can be a great asset in helping you get more feet on the table (or chair). If you’re looking for a few new ways to increase your subscriber count, here’s a great list to get your creative juices flowing. It’s a good idea to review some best practices for list growth in this post too, “How Do I Get Email List Subscribers for My Reflexology Practice?” >> Or if you’re just getting started, check out the rest of the email marketing resources >>
General List Sign Up Tips
- Get permission to add clients (You can email clients transactional-related emails without permission, but don’t add them to a marketing list without permission. If you are in the European Union, you also need to adhere to GDPR standards of permission.)
- Take a sign-up sheet with you to all events and then actually enter them all in your list immediately after the event. Pro tip: Send a quick email to everyone you added thanking them for their interest and acknowledging they are now on your list along with a link or call to action to book a session with you.
- Offer an incentive such as a discount coupon on their next session for joining, give away a free session either as a one-time/occasional push or on a monthly basis, offer a free-add on, etc.
- Offer a birthday incentive such as a discount during their birthday month for subscribers.
- Offer special discounts or add-ons for email subscribers only
- Add a link in your email signature
- Use social proof to indicate how many people already subscribe, or testimonials from other subscribers, especially if well-known, etc.
- Keep it simple and only ask for the bare minimum information. Just ask for their email or if you want to do more personalization, then asking for the first name too is okay.
- Especially if you have an incentive, put up a sign in your window or have a sign outside your business door for people walking/driving by (assuming that you have a space where you can do that.)
- Encourage current subscribers to forward to or tell a friend.
- Ask people if they want to be added for the benefits (whatever they are).
- Drive more people to your website so they can see your email sign up.
- Think of cross promotion partners where you can both help each other grow your lists.
- Mention it on your printed materials like business cards, flyers, etc.
- Remember to make it easy to sign up. Everywhere. Anywhere.
- Add a tab to your Facebook Page through your email service provider.
- Edit the description on your Facebook page profile and cover images to include key info on booking or signing up for your email list, etc.
- You can make your Facebook page button say “Sign Up” with a link to your email sign up page. (Though I typically think it’s better to use this button as a “Book Now” call to action.)
- Create a pinned post with the link to sign up.
- Occasionally post with a link to sign up and a reminder of the benefits of signing up (if you don’t have an incentive or freebie that’s okay, just remind them about the tips, specials, events, “whatevers” that you include in your emails.
- Use Facebook ads to promote your list (works better with a good incentive or freebie or a contest or specific promotion).
- Link in your bio to your sign up page (mention what’s in it for them)
- Use the swipe up feature on Instagram stories
- Post occasional reminders about the benefits of your email list
Other social media
- Pin a link to your opt-in page on Pinterest
- Add links on Twitter much like you would on Facebook and Instagram, in the bio, pinned posts, links to your feed, etc. Twitter even has a special lead generation card you can set up too.
- If you’re posting to YouTube, they let you add call-to-action cards and links in the description, etc.
- Post it as a Google My Business (Google Maps) update occasionally.
- Create a landing page you can link to with a sign up form and the incentive/freebie/or benefits of subscribing. Remember to follow the European Union GDPR rules if you or your clients live in the EU.
- Have sign up buttons or forms on every page of your website with a great call to action.
- Use a popup strategically. Like most people, I don’t love popups and usually close them without reading them. But they can be effective if you don’t annoy the site visitors first. Use exit intent to catch them when they are done reading and make sure to not show it to people who have already signed up. Creating a thank you page on your website make that easier to accomplish and has other great benefits.
- Use a welcome bar at the top of the page.
- Add a check box to your contact us form. (Usually requires premium contact form plugins or add-ons on WordPress.)
- Add a check box to your ecommerce checkout process if you have one
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