Getting some publicity in the media is one of the best ways to reach a large audience for free to let them know how reflexology can help them. Granted these days the reach tends to skew older, so the effectiveness will depend on who you are trying to reach and what media picks up your… Read More
publicity
12 Ways for New Reflexology Clients to Find You
1. Word of Mouth This is typically the most effective driver of new clients for most businesses, but also the hardest for you to control. Also, it doesn’t happen overnight. (Boo 😞) It takes time to build and rarely can sustain a new business. On the bright side, there are many things you can do… Read More
4 Steps to Free Publicity for Your Reflexology Business
Step 1: Determine Your Reflexology Story Idea to Pitch If you want the newspaper to write a story talking about how amazing reflexology is, or for the TV station to have you as a guest, you’ve got to find a story idea that will be of interest to the newspaper readers or TV news watchers,… Read More
Examples of Reflexology News Coverage
Here are some links to news coverage other reflexologists have gotten. It can help you see how a news media would view your business and what types of articles could get published. https://www.tahlequahdailypress.com/news/ancient-medicine/article_fa28bab3-92f9-5efc-ae52-2e4f877c4129.html ANCIENT MEDICINE — Practitioner explains how reflexology works, and people can do it for themselves https://www.winnipegfreepress.com/our-communities/metro/Crestview-clinic-offers-a-healing-touch-502359941.html Crestview clinic offers a healing touch… Read More
Media Pitch Email Template
This resource expands on the information outlined in the article, 4 Steps to Free Publicity. This template is a guide where you’ll need to write the content that fits with each section identified in [brackets] as suggested below. Alternatively if you need something even easier to implement, the MORE FEET Club has ready-to-send email templates… Read More
Local Media List (Peoria example)
This resource is a supplement to the article, 4 Steps to Free Publicity. This list took me about 45 minutes of thinking and Googling and Facebook searching to find a comprehensive list. But you can easily break the task up and just do one heading a day for about 5 to 10 minutes. Having a… Read More