Social what?!? What is social proof? Social proof I think is explained nicely by Robert Cialdini, in his book, Influence: The Psychology of Persuasion where he writes, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. Social proof, also known as social influence, is… Read More
Marketing Resources
#FacebookDown Takeaways for Your Marketing
Today Facebook was down. Instagram was down. And What’s App too. I of course immediately tried Twitter when I couldn’t access Facebook to see if it was an issue just on my end or not. And they didn’t let me down by not only confirming it wasn’t just me but also many of the #Facebookdown… Read More
World Reflexology Week Marketing Resource Guide
World Reflexology Week (September 20 to 26, 2021) is a great reason and motivator for you to spend the week helping new people learn about the amazing benefits of reflexology. While typically a lot of reflexologists host special taster events where people can get a free or low cost mini session to see what it’s… Read More
Mother’s Day Promotions for Reflexologists
Planning a Mother’s Day promotion for your reflexology business and not sure what message to use or how to market it? There are 2 ways to approach Mother’s Day from a sales perspective. Get adult kids and partners to book a session or buy a gift certificate for the mom’s in their life. Get moms… Read More
Seeking Reflexology Photos: Guidelines
Calling all reflexologists! We need your help sourcing more reflexology photos. We need photos showing people of all ages, genders, ethnicity, etc. as well as depicting the different types of reflexology you practice including ear, face, hands, and feet. You can be working any reflex point in the photos as well. The goal of this… Read More
How to Take Photos of Your Business (Without Breaking the Bank)
When stock photos won’t cut it and hiring a professional photographer isn’t in the cards you can promote your reflexology practice by taking the photos yourself! This is a guest post by photography coach Jennifer Daniele of Everyday Snapshots. Getting pictures of you and your business takes some planning and a little bit of time…. Read More
Reflexology Clients Expect Up-To-Date Info on Google My Business
When was the last time you reviewed your Google My Business information? Did you know they have added many new attributes related to COVID-19? What do you do when you see emails like this? Do you assume your regulars know when you’re open and not worry about it? The Client’s Perspective I need to pick… Read More
World Reflexology Week Marketing Challenge
How many people in your town know what reflexology is? Of those who know what it is, or at least think they do, how many have tried it? Yeah. And how many of those people who’ve never heard of it or never tried it, might love it once they experience reflexology? Exactly. So that’s why… Read More
Take a Yoga Approach to Marketing Your Reflexology Practice
If you are familiar with yoga, there are several things you’ve probably learned from that practice that can help you approach getting more reflexology clients when focusing on your marketing efforts. Starting with the Beginner’s Mind (even when you’re far from being a beginner) I really connected with this concept the first time I heard… Read More
Make Your Reflexology Practice Go Digital (During the Quarantine)
Virtual Business Tools – Thankfully there are a number of tools, resources, and software out there to help you adapt your reflexology practice to work virtually with video consultations, trainings, and digital products you can sell to keep bringing in income during the COVID-19 social distancing quarantine. And many offer free or low-cost options. I… Read More
Reflexology Marketing For Valentine’s Day [Comprehensive Guide]
Valentine’s Day is the 3rd biggest holiday for gift-giving spending (Christmas being #1 and Mother’s Day #2) making it a great opportunity to attract some new clients with gift-certificates. Before we get into the promotion ideas, let’s look at the spending trends to help you understand who is most likely to purchase gift certificates from… Read More
Event Marketing Timeline
Whether you’re doing taster sessions at a wellness day event, speaking at a health fair, or doing an open house for World Reflexology Week, you want to maximize your marketing exposure with a little extra event marketing. Events are timely and time-sensitive making them more newsworthy than just running a business. It doesn’t matter if… Read More