Calling all reflexologists! We need your help sourcing more reflexology photos. We need photos showing people of all ages, genders, ethnicity, etc. as well as depicting the different types of reflexology you practice including ear, face, hands, and feet. You can be working any reflex point in the photos as well. The goal of this… Read More
Marketing Resources
How to Take Photos of Your Business (Without Breaking the Bank)
When stock photos won’t cut it and hiring a professional photographer isn’t in the cards you can promote your reflexology practice by taking the photos yourself! This is a guest post by photography coach Jennifer Daniele of Everyday Snapshots. Getting pictures of you and your business takes some planning and a little bit of time…. Read More
Reflexology Clients Expect Up-To-Date Info on Google My Business
When was the last time you reviewed your Google My Business information? Did you know they have added many new attributes related to COVID-19? What do you do when you see emails like this? Do you assume your regulars know when you’re open and not worry about it? The Client’s Perspective I need to pick… Read More
World Reflexology Week Marketing Challenge
How many people in your town know what reflexology is? Of those who know what it is, or at least think they do, how many have tried it? Yeah. And how many of those people who’ve never heard of it or never tried it, might love it once they experience reflexology? Exactly. So that’s why… Read More
Take a Yoga Approach to Marketing Your Reflexology Practice
If you are familiar with yoga, there are several things you’ve probably learned from that practice that can help you approach getting more reflexology clients when focusing on your marketing efforts. Starting with the Beginner’s Mind (even when you’re far from being a beginner) I really connected with this concept the first time I heard… Read More
World Reflexology Week Marketing Resource Guide
World Reflexology is a great reason and motivator for you to spend the week helping new people learn about the amazing benefits of reflexology. While typically a lot of reflexologists host special taster events where people can get a free or low cost mini session to see what it’s all about things might be looking… Read More
Make Your Reflexology Practice Go Digital (During the Quarantine)
Virtual Business Tools – Thankfully there are a number of tools, resources, and software out there to help you adapt your reflexology practice to work virtually with video consultations, trainings, and digital products you can sell to keep bringing in income during the COVID-19 social distancing quarantine. And many offer free or low-cost options. I… Read More
Reflexology Marketing For Valentine’s Day [Comprehensive Guide]
Valentine’s Day is the 3rd biggest holiday for gift-giving spending (Christmas being #1 and Mother’s Day #2) making it a great opportunity to attract some new clients with gift-certificates. Before we get into the promotion ideas, let’s look at the spending trends to help you understand who is most likely to purchase gift certificates from… Read More
Event Marketing Timeline
Whether you’re doing taster sessions at a wellness day event, speaking at a health fair, or doing an open house for World Reflexology Week, you want to maximize your marketing exposure with a little extra event marketing. Events are timely and time-sensitive making them more newsworthy than just running a business. It doesn’t matter if… Read More
Wondering “Why Haven’t They Booked a Reflexology Session Yet?”
Did your client tell their friend to come see you (yay for word-of-mouth marketing!) but that friend hasn’t called to book a reflexology session with you yet…and you want to know why, right? Or maybe you met someone recently and they said they’d come see you for a session, but haven’t called after a week?… Read More
12 Ways for New Reflexology Clients to Find You
1. Word of Mouth This is typically the most effective driver of new clients for most businesses, but also the hardest for you to control. Also, it doesn’t happen overnight. (Boo 😞) It takes time to build and rarely can sustain a new business. On the bright side, there are many things you can do… Read More
Ways to Promote Your Reflexology Business
Marketing as a concept is huge! Some might think it’s just the advertising, or promotions, or sales techniques, but really it encompasses every touch point your business has with potential and current clients and even the community as a whole. I learned it as the “4 P’s of Marketing”: product, place, promotion, and price. These… Read More