Jeff McCreary, reflexologist and founder of Central Penn Reflexology shares some of his experiences in marketing his business in this Soul to Sole Reflexology Marketing Interview.
Topics discussed include online scheduling, referral program, focus on giving an experience, people finding them via the website, word of mouth being their biggest new traffic source, etc.
Then we talk a bit about the integration of selling a product as a reflexologist and how using their product not only allows a way to increase revenue without seeing more clients in a day, but even works as a referral source where people are coming for the product and then book a reflexology session since they need to come in anyway. They’ve also seen that gift giving of their product by current clients helps expand their audience too. And don’t worry, Jeff says he’s very low pressure and doesn’t actually push their products, but uses them and lets the product sell itself.
You can view the Central Penn Reflexology website here.
And as a personal plug from Kassy, Jeff’s product Healthy Embraces had the booth next to mine at the National Reflexology Conference, and I saw several people come back after trying it to get more because it works. Including a guy not part of the conference having Achilles pain and they gave him a free sample to try and he came back the next day to purchase a jar because he said it helped decrease the pain he feels with every step significantly. Healthy embrace is available at wholesale pricing for other reflexologists who want to use and sell it.
About the Soul to Sole Interview Series
Marketing and growing a successful reflexology business looks a little different for each reflexologist and sometimes the best way to learn and grow is by hearing about what others are doing. This series features reflexologists from across the globe, with different experiences and approaches to growing their business.
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