If you are familiar with yoga, there are several things you’ve probably learned from that practice that can help you approach getting more reflexology clients when focusing on your marketing efforts.
Starting with the Beginner’s Mind (even when you’re far from being a beginner)
I really connected with this concept the first time I heard it. It was actually my Tai Chi instructor that introduced me to the “beginner’s mind” and I was so surprised in my quest to memorize and become a master in all the moves so I could do the form correctly (I have a lot of perfectionist tendencies personally that can get in my way) that the brilliant teacher I was learning from tried to approach his own form with the beginner’s mind every day while I was focused on becoming a master of it.
I think this is a great way to approach marketing too. I’ve always felt marketing is constantly evolving in what mediums we use to communicate (Facebook didn’t exist when I was doing marketing for a local arts organization after college, for example) and what works best within those platforms, (such as how the approach to email marketing has evolved over the years as well as the ease of use. When I first used Mailchimp back in 2006, you had to know how to edit HTML to send an email, now anyone can use it with the drag-and-drop visual editors.)
I think it’s good to keep approaching what you’re doing as a beginner and analyzing to see what’s working, what’s not, and ask yourself, “how can I learn and grow and try new approaches”.
Since most of you aren’t as interested in all the trends in marketing as you are the trends in reflexology, I can parse that all down and just give you the key things you need to know and think about using your ever-evolving beginner’s mind. More Feet Club members get the most help with this, but everyone gets some of it by joining the email list and/or Reflexology Marketing Facebook group.
Ashtanga, Bikram, Hatha, Restorative, Vinyasa, etc… are all different styles and approaches to yoga because different people prefer different styles and respond better to different approaches. You’ll find the same is true with marketing. There are definitely different experts and gurus out there saying their strategy, style, and approach are the most effective and totally contradicting to what the next expert says works.
With marketing, a big part of “what works best” is based on what you are comfortable with. Marketing is more effective when, as a small business owner, your own personality shows through because it feels more authentic and your audience can feel your excitement and passion for reflexology. It also depends on who your audience is. Reflexology can help a lot of different people in a lot of different places and the marketing approach should vary based on what your specific audience connects best with.
For example, younger audiences tend to watch Instagram stories more while older audiences stick to the newsfeed or just use Facebook instead of Instagram. Larger cities tend to rely more on reviews via sites like Yelp, but some smaller towns rarely use them.
You may need to try a few different styles to see what you and your audience connect with most. You can also ask in the Reflexology Marketing Facebook group to see what’s working for others.
Patience and Practice
Yoga is not a practice you can master overnight. It takes time, dedication, and patience to increase your flexibility and strength and mindset.
Similarly, reading the Marketing for Dummies book or watching a bunch of how-to videos, won’t instantly turn you into a marketing genius. Part of marketing is building on what you’ve done and helping it grow and compound by adding new skills and techniques and different ways to reach your audience. It also takes your audience seeing and hearing about you more than once in most cases before they book a session. (Learn more about this and the Marketing Rule of 7 in the post, Wondering “Why Haven’t They Booked a Reflexology Session Yet?”)
You also can’t just set your marketing up once and forget it. But after a while, like yoga, it can become a second nature as you work through the movements. It gets easier, more comfortable, and can become something you enjoy and feel confident doing.
Having a growth mindset isn’t a yoga term per se, but per Dr. Jo Boaler’s paper on the topic, I hope you can see how it can be beneficial in both yoga and marketing: “With a growth mindset, a person is more able to adapt to change and to overcome failures. They are more resilient. They are likely to be more successful, since they will continue to try (practice makes progress). In addition to this, a person with a growth mindset will suffer less from stress and anxiety, since they believe that they can learn from their mistakes and that failure does not define them.”
Yogapedia says: The implication of dharma is that there is a right or true way for each person to carry out their life in order to serve both themselves and others. Dharma is closely related to the concepts of duty and selfless service, or seva, and is therefore a fundamental principle of yoga. Although it can be a challenging concept to grasp since it has no single-word English translation, a close adaptation is “right way of living”.
And I think there’s definitely a moral and ethical way to approach marketing that lends to being true to yourself and communicating the many benefits of reflexology. Your goal is to help people and letting them know how reflexology can do that is definitely a good thing. There are however tactics some can take in marketing their business that feel deceitful and lack integrity. I doubt that would apply to any reflexologists, but in other industries, I think integrity, kindness, and honesty are important to maintain in the sales and marketing techniques used.
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