In under 30 minutes Lorraine shares so many tips on how she’s been growing her business over the years, it feels like there’s not much we didn’t talk about. We recorded this video in October, so there’s some focus on what was the upcoming December holiday season and Black Friday, that said if you’re catching… Read More
Chantel Lucier Talks Reflexology Marketing: Soul to Sole Interview
Chantel C. Lucier, Reflexologist, takes on our Soul to Sole Reflexology Marketing Interview! There were so many gems in this conversation. Chantel has so much good stuff to share that I think will definitely encourage and inspire you in your own reflexology practice. A few of my favorites that still stand out a few days… Read More
Do Social Media Algorithms Help or Hurt My Reflexology Business?
Part of effectively using social media marketing these days means we need to have an understanding of the terminology. Facebook, Instagram, Pinterest, LinkedIn, and other social platforms use algorithms. So do search engines like Google and Bing. But also other sites like video services such as Netflix, dating sites, online shopping sites like Amazon, and… Read More
Robin Taney Talks Reflexology Marketing: Soul to Sole Interview
Robin Taney, Reflexologist, shares some of her experiences and how clients find her in this Soul to Sole Reflexology Marketing Interview. Including her experience and advice regarding using Groupon. While not all Groupon users will become repeat clients (though some of hers have been with her years after the Groupon deal) you can at least… Read More
11 Facebook Post Ideas For Reflexologists (Instagram Too!)
Posting on social media is the so-called low hanging fruit of marketing these days since it’s easy and free to post. Sometimes getting your posts seen can be another story, but if you focus on getting good engagement it can still be effective. Check out the post, “Do I need a Facebook Page as a… Read More
Should I Post to My Personal Facebook Account or My Business Page?
There are lots of opinions on how to use business and personal accounts for posting about your business. Here’s a list of the pros and cons so you can decide what balance feels right for you. I’ll also give my personal preference below the pros and cons, though the quick take is that I suggest… Read More
Stories and Pages: Social Media Terminology
Here’s a quick reference guide to a couple common social media words that you might not have heard before. We’ll start with Facebook and Instagram as they are the most popular and the ones that overall tend to be a good fit for reflexology clients (if your audience skews younger, male, or towards business professionals,… Read More
Make Your Own Quote Graphics
Having reviews, recommendations, and testimonials on your website, social media pages, Google, Yelp, etc. will help them all perform better in converting prospects to clients. Hearing other people sing your praises has many benefits. It can give undecided prospects the nudge to trust you. It can reinforce the positive feelings other clients have. It adds… Read More
Do I Need a Facebook Page as a Reflexologist?
Yes. Now if you don’t already have one, go set it up now (see the video below). You may be thinking, “Wait, aren’t there things to consider like target audience, etc.?” and you’re right. But 99.9% of the time I will still say, yes you need a Facebook page because it’s by far the most… Read More