Valentine’s Day is the 3rd biggest holiday for gift-giving spending (Christmas being #1 and Mother’s Day #2) making it a great opportunity to attract some new clients with gift-certificates. Before we get into the promotion ideas, let’s look at the spending trends to help you understand who is most likely to purchase gift certificates from… Read More
Reflexology Marketing Blog
How Much Should You Charge For Reflexology?
One of the first marketing decisions you face as a new reflexologist is deciding on your price. (After all the “5 P’s of Marketing” – aka the foundational components – are product, price, place (aka location), promotion, and people.) The first step is to do a survey of what others are charging. Look at other… Read More
Event Marketing Timeline
Whether you’re doing taster sessions at a wellness day event, speaking at a health fair, or doing an open house for World Reflexology Week, you want to maximize your marketing exposure with a little extra event marketing. Events are timely and time-sensitive making them more newsworthy than just running a business. It doesn’t matter if… Read More
11 Facebook Post Ideas For Reflexologists (Instagram Too!)
Posting on social media is the so-called low hanging fruit of marketing these days since it’s easy and free to post. Sometimes getting your posts seen can be another story, but if you focus on getting good engagement it can still be effective. Check out the post, “Do I need a Facebook Page as a… Read More
Wondering “Why Haven’t They Booked a Reflexology Session Yet?”
Did your client tell their friend to come see you (yay for word-of-mouth marketing!) but that friend hasn’t called to book a reflexology session with you yet…and you want to know why, right? Or maybe you met someone recently and they said they’d come see you for a session, but haven’t called after a week?… Read More
12 Ways for New Reflexology Clients to Find You
1. Word of Mouth This is typically the most effective driver of new clients for most businesses, but also the hardest for you to control. Also, it doesn’t happen overnight. (Boo 😞) It takes time to build and rarely can sustain a new business. On the bright side, there are many things you can do… Read More
6 Ways to Spread the Word with Networking Activities
There are lots of ways for you to let people know that you’re a reflexologist and can help them, but for this post we’re going to focus on word-of-mouth. Specifically one mouth that is. Yours. You and your connections are a huge asset to your business. And if you don’t think you don’t know the… Read More
Should I Post to My Personal Facebook Account or My Business Page?
There are lots of opinions on how to use business and personal accounts for posting about your business. Here’s a list of the pros and cons so you can decide what balance feels right for you. I’ll also give my personal preference below the pros and cons, though the quick take is that I suggest… Read More
Stories and Pages: Social Media Terminology
Here’s a quick reference guide to a couple common social media words that you might not have heard before. We’ll start with Facebook and Instagram as they are the most popular and the ones that overall tend to be a good fit for reflexology clients (if your audience skews younger, male, or towards business professionals,… Read More
Mailchimp Closed My Account and I Lost All My Subscriber Emails
We all make mistakes. Hopefully we can at least learn from them, as rough as they may seem in the moment. This is the story of how good intentions aren’t always enough. Time flies when you’re having fun, but also when you keep putting off that to-do list. And while it might seem crazy that… Read More
34 Ideas to Grow Your Email List
Email marketing can be a great asset in helping you get more feet on the table (or chair). If you’re looking for a few new ways to increase your subscriber count, here’s a great list to get your creative juices flowing. It’s a good idea to review some best practices for list growth in this… Read More
Ways to Promote Your Reflexology Business
Marketing as a concept is huge! Some might think it’s just the advertising, or promotions, or sales techniques, but really it encompasses every touch point your business has with potential and current clients and even the community as a whole. I learned it as the “4 P’s of Marketing”: product, place, promotion, and price. These… Read More